Spectranet, India’s fastest fiber internet service provider today unveils its new brand name – Spectra and website – spectra.co. As part of a revamped customer-centric strategy, the Company also launched its new product catalog by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai, and Bangalore.
With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. Company’s new website – spectra.co – takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.
The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.
By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India.
Spectra’s focus is to expand its footprint and reach deeper into its markets so that it can help make life better for more people and families. Recently, Netflix ranked Spectra erstwhile Spectranet as the fastest ISP in India.
The new brand aspires to deliver not just speed but will also follow on three principles – Speed, Service, and Simplicity. The company will provide more services to its customers apart from being a high-speed internet with unlimited data usage. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy the wider range of services to its customers.